MY EXPERIENCE
Diamond Edge Communications
Account Manager, January - May 2020
-Oversee project management in this leadership role for my team within student-run agency to create a new brand image for a medical device company, aligning with the values of the healthcare client's new management
-Remain accountable and maintain a positive relationship with the client, write email reports to keep external timelines, and do status reports with my internal team to keep documentation of everyone being up to date
-Constantly communicate and review work with the creative team to ensure that the best products are put in front of our client, and that our work is on brand through our collaboration
-Research health regulations (FDA) prior to creative direction
Philadelphia Parks & Recreation
Administrative Intern,
May 2019 - August 2019
-Assisted Program District Manager with daily office tasks and
development of long term goals for recreation centers
-Helped with the preparation for district meetings
-Handled seasonal employee concerns including time-sheets and incident reports
-Attended community meetings with district managers and discussed budgets for projects
Followthemoney.org
(Klein Online Marketing Challenge)
Paid Search Strategist, August 2019 - December 2019
-Worked in a team of students to help a non-profit client run a text ad based paid search campaign through Google Ad Grants and maintain 4% CTR, with over 3,000 impressions
-Conducted keyword research and learned about campaign management, while developing ad copy and adding ad extensions
-Provided analysis of click-through rates, conversions, and more KPIs to maximize goals and performance
-Gave insight for future recommendations
